News Direct, an Alternative Wire Service, Selects Texture Capital’s Online Marketplace for Digital Security Offering
New York, NY | February 15, 2022 - 07:00 AM, Eastern - Texture Capital Inc., a leading digital asset securities broker-dealer, today announced that News Direct, an advanced news and content distribution service designed to meet the demands of modern media outreach, has selected Texture’s online marketplace for their digital security offering. Texture Capital will support capital raising News Direct digital securities, which can also become eligible for trading on Texture's marketplace in the future providing News Direct investors with secondary market liquidity opportunities not typically available to investors in private securities.
News Direct aims to redefine the industry with flat-rate pricing that provides access to an expansive global network of media agencies, news outlets, and trade press—with no word count or geographic-based pricing parameters. The company is dedicated to providing a best-in-class distribution platform to support the communications needs of a diverse customer base, including PR and communications professionals, to help manage, execute, and measure their communications programs. Further functionality supports the dissemination of other forms of multimedia content, such as infographics, video, and images as independent, standalone assets, and the organization places an emphasis on secure access and robust analytics.
“News Direct’s comprehensive and API-driven, cloud-based platform is the model for services organizations today,” said Richard Johnson, CEO of Texture Capital. “Having used the platform ourselves, we believe the team has struck a chord with the market and appreciate their focus on security, workflow, analytics, and overall ease of use. We are proud to welcome News Direct to our platform, and are excited to continue working with them throughout 2022 and beyond.”
“I started News Direct with a goal of creating a transparent and predictable alternative to incumbent wire services,” said Gregg Castano, Founder and CEO of News Direct. “We’re delivering a completely reimagined and simplified workflow to meet the needs of professionals across communications, PR, investor relations, and other segments. As we continue to invest in expanding our team and our capabilities, working with a partner like Texture Capital—whose entrepreneurial philosophy reflects our own—is an exciting milestone for News Direct.”
To learn more about how News Direct plans to shake up the legacy newswire industry, please register here for our informational webinar.
About Texture Capital
Texture Capital, the institutional marketplace for private capital, is a technology-driven marketplace for institutions and issuers to more efficiently and directly participate in the private markets, improving liquidity, transparency, and access. We leverage blockchain technology and smart contracts to streamline the current market structure for private placements; supporting the primary issuance and secondary trading of digital securities through a regulated broker-dealer and a registered ATS. Please visit https://texture.capital for more information and to stay informed of future updates.
About News Direct
News Direct is a state-of-the-art news and content distribution service designed to meet the demands of modern media outreach. News Direct delivers a completely reimagined distribution workflow, revitalized measurement, and industry-leading service for the most dynamic, efficient and flexible distribution available in the market. News Direct was founded by Gregg Castano, longtime president of Business Wire. With an insider’s understanding of media outreach, and expertise in strategic planning and management, Gregg leveraged his unique perspective and insight to create a brand new, purpose-built platform for news distribution—News Direct.
Investment Information: An investment in News Direct is speculative, involves a high degree of risk, and investors must be prepared to bear the economic risk of their investment for an indefinite period of time and be able to withstand a total loss of their investment. Blockchain is a new technology and unproven in financial markets. There is no guarantee that tokenization will enable any secondary market liquidity in the future and your investment may remain illiquid. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing.